Howay the Lads Sweatshirt

Our sweatshirts are made to order, so finding your perfect fit is important - check our size guide to make sure your Norsh piece fits just right.

Wear your North East pride with confidence. Our Howay the Lads Sweatshirt is a sleek, understated tribute to the passion and pride of Newcastle United supporters. Designed in North Shields, this tone-on-tone black sweatshirt combines local identity with modern minimalism — a clean, subtle nod to the Toon Army.

Crafted from a soft, heavyweight cotton-rich blend with a brushed fleece inner, it’s built for comfort whether you’re at St. James’ Park, in the pub, or out and about. The black-on-black embroidery adds a refined edge — a design choice that keeps things simple, stylish, and unmistakably Norsh.

Details

Unisex fit – relaxed, true-to-size design

80% cotton / 20% polyester – soft, durable, and easy to care for

Brushed fleece interior – warm and comfortable

Ribbed cuffs, hem & neckline – helps retain shape

Tone-on-tone embroidery – “Howay the Lads” stitched in black thread on a black base for a subtle premium look

Designed in North Shields, England

Why you’ll love it

This sweatshirt is for the North East faithful — the ones who wear their pride quietly but carry it everywhere. Minimal, bold, and built to last, it’s a classic piece that celebrates Newcastle’s football heritage and the spirit of the lads and lasses who shout it loudest.